(Cortesía del Grupo Industrial El Granjero)
La mayor productora de huevos en Nicaragua inició una campaña multimedia para hacer de su sistema de trazabilidad una exitosa ventaja mercadotécnica.
Con una interesante presencia en redes sociales, el uso de afiches y otras piezas visuales destinadas al comercio detallista y a su flota logística, el nicaragüense Grupo Industrial El Granjero está enseñando a sus consumidores a entender el etiquetado de sus huevos de mesa (único en ese país centroamericano y en la región) para que descubran en dichos datos técnicos algunos criterios que aporten a una compra informada y consciente.
Alexander Barajas Maldonado es un periodista y escritor colombiano especializado en temas económicos, con énfasis en la producción avícola y nuevas tendencias de consumo. Puede escribirle por correo electrónico: [email protected].
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