(Cortesía de Cargill)
En Colombia, la multinacional estadounidense había solicitado el registro de la marca “Frescura que se nota” para carne de pollo y derivados.
La Superintendencia de Industria y Comercio de Colombia (SIC) negó el registro de la marca “Frescura que se nota” a la firma Cargill de Honduras, luego de la oposición que presentara ante dicha pretensión la agroindustria colombiana Incubadora Santander, la primera productora nacional de huevos de mesa bajo la marca Huevos Kikes.
Alexander Barajas Maldonado es un periodista y escritor colombiano especializado en temas económicos, con énfasis en la producción avícola y nuevas tendencias de consumo. Puede escribirle por correo electrónico: [email protected].
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